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Spicy Takes

  • July 13, 2026

    Your Brand is the Moat

    Some of you might know that I’m a photographer, and a huge fan of Fujifilm equipment in particular. There's a reason for this. Fujifilm has built one of the

  • July 6, 2026

    Twitter is Over

    In the recent past, I've balked at the suggestion that developer brands should engage on, or even buy ad space on Twitter. You simply shouldn't, it's

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