# Katsudon
> Building brands that go all the way down.
Public Ghost content for AI and LLM tooling. Use `/llms-full.txt` for consolidated page and post context.
Append `.md` to any post or page URL to get the content in Markdown (for example, `/example-post.md`).

## Pages
- [About this site](https://katsudon.tech/about.md) - Katsudon is an independent publication launched in July 2026 by Don Goodman. If you subscribe today, you'll get full access to the website as well as email newsletters about new content when it's available. Your subscription makes this site possible, and allows Katsudon to continue to exist. Thank…

## Posts
- [Your Brand is the Moat](https://katsudon.tech/blog/your-brand-is-the-moat.md) - Some of you might know that I’m a photographer, and a huge fan of Fujifilm equipment in particular. There's a reason for this. Fujifilm has built one of the strongest brands in camera equipment, and the way they’ve done that has created a moat that keeps their larger competitors at bay. Fujifilm’s…
- [Twitter is Over](https://katsudon.tech/blog/twitter-is-over.md) - In the recent past, I've balked at the suggestion that developer brands should engage on, or even buy ad space on Twitter. You simply shouldn't, it's a toxic hellhole and engagement there is a real risk of tarnishing your brand. The inevitable response is “maybe, but that's where our developer audi…

## Optional
- [RSS Feed](https://katsudon.tech/blog/rss/)
- [Sitemap](https://katsudon.tech/sitemap.xml)
- [Full content of pages and posts](https://katsudon.tech/llms-full.txt)