/* ─── @font-face ──────────────────────────────────────────── */

@font-face {
  font-family: 'BodoniMTStd';
  src: url('../fonts/BodoniMTStd-UltraBold.woff2') format('woff2');
  font-weight: 900;
  font-style: normal;
  font-display: swap;
}

@font-face {
  font-family: 'Bodoni72';
  src: url('../fonts/Bodoni72-Bold.woff2') format('woff2');
  font-weight: 700;
  font-style: normal;
  font-display: swap;
}

@font-face {
  font-family: 'CenturyExpanded';
  src: url('../fonts/CenturyExp-Italic.woff2') format('woff2');
  font-weight: 400;
  font-style: italic;
  font-display: swap;
}

@font-face {
  font-family: 'TeXGyreSchola';
  src: url('../fonts/TeXGyreSchola-Regular.woff2') format('woff2');
  font-weight: 400;
  font-style: normal;
  font-display: swap;
}

@font-face {
  font-family: 'TeXGyreSchola';
  src: url('../fonts/TeXGyreSchola-Italic.woff2') format('woff2');
  font-weight: 400;
  font-style: italic;
  font-display: swap;
}

/* ─── Design tokens ───────────────────────────────────────── */

:root {
  --red:            #E13F52;
  --cyan:           #79BFB3;
  --black:          #000000;
  --body-text:      #222222;
  --secondary-text: #444444;
  --label-grey:     #979797;
  --rule-grey:      #e0e0e0;
  --light-grey:     #EFEFEF;
  --white:          #FFFFFF;

  --font-bodoni: 'BodoniMTStd', 'Bodoni MT', 'Bodoni 72', serif;
  --font-schola: 'TeXGyreSchola', 'Century Schoolbook', 'Century Expanded', 'Georgia', serif;
  --font-jost:   'Jost', 'Futura', 'Century Gothic', sans-serif;
  --font-bodoni72:    'Bodoni72', 'Bodoni MT', 'Bodoni 72', serif;
  --font-century-exp: 'CenturyExpanded', 'Century Expanded', 'Century Schoolbook', serif;

  --max-width: 900px;
  --gutter:    48px;
}

/* ─── Reset + base ────────────────────────────────────────── */

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

html {
  font-size: 18px;
  scroll-padding-top: 80px;
}

@media (prefers-reduced-motion: no-preference) {
  html { scroll-behavior: smooth; }
}

body {
  background: var(--white);
  color: var(--body-text);
  font-family: var(--font-schola);
  font-size: 1rem;
  line-height: 1.7;
  -webkit-font-smoothing: antialiased;
}

img { display: block; max-width: 100%; }

a { color: inherit; }

/* ─── Layout ──────────────────────────────────────────────── */

.container {
  max-width: var(--max-width);
  margin-inline: auto;
  padding-inline: var(--gutter);
}

/* ─── Typography ──────────────────────────────────────────── */

h1, .h1 {
  font-family: var(--font-bodoni);
  font-weight: 900;
  line-height: 1.05;
  letter-spacing: -0.01em;
  color: var(--black);
}

h2, .h2 {
  font-family: var(--font-bodoni72);
  font-weight: 700;
  line-height: 1.1;
  color: var(--black);
}

/* ─── Component: red rule ─────────────────────────────────── */
/*
 * The single rule element on the page. Used before section headlines
 * as recurring typographic punctuation. No other horizontal rules exist.
 */
.red-rule {
  width: 40px;
  height: 3px;
  background: var(--red);
  margin-bottom: 20px;
}

/* ─── Component: Futura drop-word ─────────────────────────── */
/*
 * Applied to the first 2-3 words of opening paragraphs and kicker labels.
 * Renders in Jost (Futura stand-in), all-caps, wide tracking.
 */
.drop-word {
  font-family: var(--font-jost);
  font-weight: 500;
  font-size: 1.orem;
  letter-spacing: 0.05em;
  /*text-transform: uppercase;*/
  color: var(--black);
}

/* ─── Component: kicker (cyan category label) ─────────────── */
.kicker {
  font-family: var(--font-jost);
  font-weight: 700;
  font-size: 0.625rem;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--cyan);
  margin-bottom: 12px;
}

/* ─── Component: pill badge ───────────────────────────────── */
.pill {
  display: inline-block;
  background: var(--light-grey);
  border-radius: 3px;
  padding: 5px 16px;
  font-family: var(--font-jost);
  font-size: 0.69rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  color: var(--secondary-text);
}

/* ─── Component: CTA button ───────────────────────────────── */
.btn {
  display: inline-block;
  background: var(--red);
  color: var(--white);
  font-family: var(--font-jost);
  font-size: 0.69rem;
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  padding: 14px 28px;
  text-decoration: none;
  border-radius: 2px;
  white-space: nowrap;
}

.btn:hover { opacity: 0.88; }

/* ─── Component: pull quote ───────────────────────────────── */
.pull-quote {
  border-left: 4px solid var(--red);
  padding: 4px 0 4px 20px;
  margin: 36px 0;
}

.pull-quote p {
  font-family: var(--font-century-exp);
  font-size: 1.375rem;
  font-style: italic;
  font-weight: 400;
  line-height: 1.35;
  color: var(--black);
}

/* ─── Component: photo frame ──────────────────────────────── */
/*
 * Square photo container with red top bar accent.
 * Sizes: --sm (72px, hero inline) and --lg (180px, about section).
 */
.photo-frame {
  position: relative;
  flex-shrink: 0;
  overflow: hidden;
}

.photo-frame img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
}

.photo-frame--sm { width: 72px;  height: 72px; }
.photo-frame--lg { width: 180px; height: 180px; }

/* ─── Nav ─────────────────────────────────────────────────── */

.site-nav {
  padding: 20px 0;
}

.site-nav__inner {
  display: flex;
  justify-content: space-between;
  align-items: center;
}

.site-nav__wordmark img {
  display: block;
}

.site-nav__cta {
  font-family: var(--font-jost);
  font-size: 0.69rem;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--black);
  text-decoration: none;
}

.site-nav__arrow {
  color: var(--red);
  margin-left: 4px;
}

/* ─── Footer ──────────────────────────────────────────────── */

.site-footer {
  padding: 28px 0;
  margin-top: 80px;
}

.site-footer__inner {
  display: flex;
  justify-content: space-between;
  align-items: center;
}

.site-footer__wordmark img {
  display: block;
  opacity: 0.75;
}

.site-footer__meta {
  display: flex;
  gap: 28px;
  font-family: var(--font-jost);
  font-size: 0.625rem;
  font-weight: 500;
  letter-spacing: 0.1em;
  color: var(--label-grey);
}

.site-footer__meta a {
  color: var(--label-grey);
  text-decoration: none;
}

.site-footer__meta a:hover { color: var(--red); }

/* ─── Hero ────────────────────────────────────────────────── */

.hero {
  padding-top: 56px;
}

.hero__headline {
  font-size: clamp(2.5rem, 5vw, 3.5rem);
  max-width: 640px;
  margin-bottom: 20px;
}

.hero__subhead {
  font-family: var(--font-schola);
  font-size: 1.125rem;
  font-style: italic;
  color: var(--secondary-text);
  line-height: 1.55;
  max-width: 520px;
  margin-bottom: 36px;
}

.hero__byline {
  display: flex;
  align-items: center;
  gap: 20px;
  flex-wrap: wrap;
}

.hero__identity {
  display: flex;
  flex-direction: column;
}

.hero__name {
  font-family: var(--font-bodoni);
  font-weight: 900;
  font-size: 0.875rem;
  color: var(--black);
}

.hero__title {
  font-family: var(--font-jost);
  font-size: 0.625rem;
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--label-grey);
  margin-top: 2px;
}

/* Prior work strip */

.prior-work {
  margin-top: 48px;
  padding: 16px 0;
}

.prior-work__inner {
  display: flex;
  align-items: center;
  gap: 20px;
}

.prior-work__label {
  font-family: var(--font-jost);
  font-size: 0.625rem;
  font-weight: 700;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--label-grey);
  white-space: nowrap;
}

/* ─── Narrative ───────────────────────────────────────────── */

.narrative {
  padding: 80px 0;
}

.narrative__grid {
  display: grid;
  grid-template-columns: 1fr 280px;
  gap: 64px;
  align-items: start;
}

.narrative__p {
  font-size: 1.0625rem;
  line-height: 1.75;
  color: var(--body-text);
  margin-bottom: 22px;
}

.narrative__p:last-child { margin-bottom: 0; }

.narrative__headline {
  font-size: 1.875rem;
  margin-bottom: 28px;
}

/* Sidebar */

.narrative__sidebar {
  padding-top: 8px;
}

.sidebar-label {
  font-family: var(--font-jost);
  font-size: 0.625rem;
  font-weight: 700;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--label-grey);
  margin-bottom: 24px;
}

.challenge-list {
  list-style: none;
}

.challenge-item {
  padding: 20px 0;
  border-bottom: 1px solid var(--rule-grey);
}

.challenge-item:first-child { padding-top: 0; }
.challenge-item:last-child  { border-bottom: none; }

.challenge-num {
  display: block;
  font-family: var(--font-bodoni);
  font-weight: 900;
  font-size: 2.25rem;
  color: var(--light-grey);
  line-height: 1;
  margin-bottom: 4px;
}

.challenge-title {
  font-family: var(--font-jost);
  font-weight: 700;
  font-size: 0.75rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--black);
  margin-bottom: 6px;
}

.challenge-body {
  font-size: 0.8125rem;
  line-height: 1.6;
  color: var(--secondary-text);
}

/* ─── Services ────────────────────────────────────────────── */

.services {
  padding: 80px 0;
}

.services__grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
}

.services__col {
  padding: 0 36px;
  border-right: 1px solid var(--rule-grey);
}

.services__col:first-child { padding-left: 0; }
.services__col:last-child  { padding-right: 0; border-right: none; }

.services__category {
  display: block;
  font-family: var(--font-jost);
  font-weight: 700;
  font-size: 0.625rem;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--cyan);
  margin-bottom: 10px;
}

.services__name {
  font-size: 1.125rem;
  margin-bottom: 12px;
}

.services__body {
  font-size: 0.875rem;
  line-height: 1.65;
  color: var(--secondary-text);
}

.services__headline {
  font-size: 1.875rem;
  margin-bottom: 36px;
}

/* ─── Social proof ────────────────────────────────────────── */

.social-proof {
  padding: 80px 0;
}

.social-proof__headline {
  font-size: 1.875rem;
  margin-bottom: 28px;
}

.social-proof__grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 64px;
  align-items: start;
}

/* Testimonial */

.testimonial {
  border-left: 4px solid var(--red);
  padding-left: 20px;
}

.testimonial__text {
  font-family: var(--font-century-exp);
  font-size: 1.25rem;
  font-style: italic;
  font-weight: 400;
  line-height: 1.45;
  color: var(--black);
  margin-bottom: 20px;
}

.testimonial__attribution {
  display: flex;
  flex-direction: column;
  gap: 4px;
}

.testimonial__name {
  font-family: var(--font-jost);
  font-weight: 700;
  font-size: 0.69rem;
  letter-spacing: 0.1em;
  color: var(--black);
}

.testimonial__role {
  font-family: var(--font-schola);
  font-size: 0.75rem;
  font-style: italic;
  color: var(--label-grey);
}

/* Work cases */

.case-item {
  padding: 24px 0;
  border-bottom: 1px solid var(--rule-grey);
}

.case-item:first-child { padding-top: 0; }
.case-item:last-child  { border-bottom: none; padding-bottom: 0; }

.case-company {
  font-family: var(--font-bodoni);
  font-weight: 900;
  font-size: 1.125rem;
  color: var(--black);
  margin-bottom: 4px;
}

.case-scope {
  font-family: var(--font-jost);
  font-size: 0.625rem;
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--cyan);
  margin-bottom: 8px;
}

.case-desc {
  font-size: 0.8125rem;
  font-style: italic;
  line-height: 1.6;
  color: var(--secondary-text);
}

/* ─── About ───────────────────────────────────────────────── */

.about {
  padding: 80px 0;
}

.about__grid {
  display: grid;
  grid-template-columns: 1fr 220px;
  gap: 64px;
  align-items: start;
}

.about__photo-col {
  display: flex;
  flex-direction: column;
  gap: 16px;
  order: 2;
}

.about__identity {
  display: flex;
  flex-direction: column;
}

.about__name {
  font-family: var(--font-bodoni);
  font-weight: 900;
  font-size: 1rem;
  color: var(--black);
}

.about__title {
  font-family: var(--font-jost);
  font-size: 0.625rem;
  font-weight: 500;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--label-grey);
  margin-top: 4px;
}

.about__headline {
  font-size: 1.875rem;
  margin-bottom: 24px;
}

.about__p {
  font-size: 1rem;
  line-height: 1.75;
  color: var(--body-text);
  margin-bottom: 20px;
}

.about__p:last-child { margin-bottom: 0; }

/* ─── AI Problem ──────────────────────────────────────────── */

.ai-problem {
  padding: 80px 0;
}

.ai-problem__headline {
  font-size: 1.875rem;
  margin-bottom: 28px;
  max-width: 640px;
}

/* ─── Deliverable ─────────────────────────────────────────── */

.deliverable {
  padding: 80px 0;
}

.deliverable__headline {
  font-size: 1.875rem;
  margin-bottom: 24px;
}

.deliverable__intro {
  font-size: 1.0625rem;
  line-height: 1.75;
  color: var(--body-text);
  max-width: 640px;
  margin-bottom: 48px;
}

.deliverable__grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 56px;
  align-items: start;
}

.deliverable__col-label {
  display: block;
  font-family: var(--font-jost);
  font-weight: 700;
  font-size: 0.625rem;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  margin-bottom: 20px;
}

.deliverable__col--theirs .deliverable__col-label { color: var(--label-grey); }
.deliverable__col--ours   .deliverable__col-label { color: var(--cyan); }

.deliverable__list {
  list-style: none;
}

.deliverable__list li {
  font-size: 0.875rem;
  line-height: 1.65;
  color: var(--secondary-text);
  padding: 12px 0 12px 20px;
  border-bottom: 1px solid var(--rule-grey);
  position: relative;
}

.deliverable__list li:first-child { padding-top: 0; }
.deliverable__list li:last-child  { border-bottom: none; }

.deliverable__list li::before {
  content: '—';
  position: absolute;
  left: 0;
  color: var(--rule-grey);
}

/* ─── Process ─────────────────────────────────────────────── */

.process {
  padding: 80px 0;
}

.process__headline {
  font-size: 1.875rem;
  margin-bottom: 36px;
}

.process__grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0;
}

.process__step {
  padding: 32px 40px 32px 0;
  border-bottom: 1px solid var(--rule-grey);
}

.process__step:nth-child(even) {
  padding-left: 40px;
  padding-right: 0;
  border-left: 1px solid var(--rule-grey);
}

.process__step:nth-last-child(-n+2) {
  border-bottom: none;
}

.process__num {
  display: block;
  font-family: var(--font-bodoni);
  font-weight: 900;
  font-size: 2.25rem;
  color: var(--light-grey);
  line-height: 1;
  margin-bottom: 4px;
}

.process__title {
  font-family: var(--font-jost);
  font-weight: 700;
  font-size: 0.75rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--black);
  margin-bottom: 4px;
}

.process__duration {
  font-family: var(--font-jost);
  font-size: 0.625rem;
  font-weight: 500;
  letter-spacing: 0.1em;
  color: var(--label-grey);
  margin-bottom: 10px;
}

.process__body {
  font-size: 0.875rem;
  line-height: 1.65;
  color: var(--secondary-text);
}

.process__close {
  margin-top: 40px;
  font-family: var(--font-schola);
  font-size: 0.9375rem;
  font-style: italic;
  color: var(--secondary-text);
  text-align: center;
  border-top: 1px solid var(--rule-grey);
  padding-top: 24px;
}

/* ─── Services note ───────────────────────────────────────── */

.services__note {
  margin-top: 36px;
  font-family: var(--font-schola);
  font-size: 0.875rem;
  font-style: italic;
  color: var(--secondary-text);
}

/* ─── Table of contents ──────────────────────────────────── */

.toc {
  position: fixed;
  top: 120px;
  right: calc(50% + 474px);
  width: 116px;
  display: none;
  z-index: 10;
}

@media (min-width: 1240px) {
  .toc { display: block; }
}

.toc__list {
  list-style: none;
  padding: 0;
  margin: 0;
  border-left: 1px solid var(--rule-grey);
}

.toc__link {
  display: block;
  padding: 6px 0 6px 12px;
  margin-left: -1px;
  font-family: var(--font-jost);
  font-size: 0.6rem;
  font-weight: 700;
  letter-spacing: 0.13em;
  text-transform: uppercase;
  color: var(--label-grey);
  text-decoration: none;
  border-left: 2px solid transparent;
  transition: color 0.15s, border-color 0.15s;
  line-height: 1.4;
}

.toc__link:hover { color: var(--secondary-text); }

.toc__link--active {
  color: var(--black);
  border-left-color: var(--red);
}

.toc__item--top {
  margin-bottom: 16px;
}

.toc__item--cta {
  margin-top: 16px;
}

.toc__item--cta .toc__link {
  color: var(--red);
}

.toc__item--cta .toc__link:hover,
.toc__item--cta .toc__link--active {
  color: var(--black);
}

/* ─── Mid-page CTA strip ──────────────────────────────────── */

.mid-cta {
  padding: 8px 0 72px;
}

/* ─── CTA ─────────────────────────────────────────────────── */

.cta {
  padding: 80px 0 60px;
}

.cta__headline {
  font-size: clamp(1.75rem, 3.5vw, 2.375rem);
  max-width: 560px;
  margin-bottom: 16px;
}

.cta__subhead {
  font-family: var(--font-schola);
  font-size: 1rem;
  font-style: italic;
  color: var(--secondary-text);
  line-height: 1.6;
  max-width: 480px;
  margin-bottom: 36px;
}

.cta__calendar {}

#cal-inline {
  width: 100%;
  min-height: 600px;
}

/* ─── Responsive — ≤ 640px ────────────────────────────────── */

@media (max-width: 640px) {

  :root {
    --gutter: 24px;
  }

  /* Nav */
  .site-nav__cta span.site-nav__arrow { display: none; }

  /* Hero */
  .hero { padding-top: 36px; }

  .hero__headline { font-size: 2.25rem; }

  .hero__byline {
    flex-direction: column;
    align-items: flex-start;
    gap: 16px;
  }

  /* Narrative */
  .narrative__grid {
    grid-template-columns: 1fr;
    gap: 48px;
  }

  /* Services */
  .services__grid {
    grid-template-columns: 1fr;
    gap: 0;
  }

  .services__col {
    padding: 28px 0;
    border-right: none;
    border-bottom: 1px solid var(--rule-grey);
  }

  .services__col:first-child { padding-top: 0; }
  .services__col:last-child  { border-bottom: none; padding-bottom: 0; }

  /* Social proof */
  .social-proof__grid {
    grid-template-columns: 1fr;
    gap: 48px;
  }

  /* About */
  .about__grid {
    grid-template-columns: 1fr;
    gap: 32px;
  }

  .about__photo-col {
    flex-direction: row;
    align-items: center;
    gap: 16px;
  }

  /* Deliverable */
  .deliverable__grid {
    grid-template-columns: 1fr;
    gap: 40px;
  }

  /* Process */
  .process__grid {
    grid-template-columns: 1fr;
  }

  .process__step {
    padding: 28px 0 !important;
    border-left: none !important;
    border-bottom: 1px solid var(--rule-grey) !important;
  }

  .process__step:last-child {
    border-bottom: none !important;
  }

  /* CTA */
  .cta__headline { font-size: 1.75rem; }

  /* Footer */
  .site-footer__inner {
    flex-direction: column;
    align-items: flex-start;
    gap: 12px;
  }
}